Many wonder whether augmented reality is just a novelty or perhaps a fringe technology suitable only for the geeks in lab coats. In fact some have already written it off as a result of Google’s inability to build critical mass with Glass and the content companies’ production of mostly gimmicky applications as of yet. In this post I have compiled snippets from many market research sources in order to provide a picture of the opportunity that AR presents. The overwhelming consensus seems to be that AR is in the early stages of an explosive growth cycle and is destined to become an indispensable part of our lives. In fact I found nothing to the contrary. Do you buy into the hype? Be sure to leave your comments about your take on whether AR is poised to take off or be relegated to the heap of broken tech dreams. Read More →

As AR begins to gain in popularity, our society will be forced to make certain provisions for, and restrictions on its use. This is an excellent example I found here where playing Google’s Niantic Lab’s Ingress game on Colorado Spring’s Schriever Air Force Base touched off a minor panic. The investigation was kicked off after a base patrol questioned a visitor who was taking pictures near the base’s 9/11 display. The result, as of this month, is that Ingress and other geo-location games like it are banned from the base. Base personnel are prohibited from playing those games or from escorting anyone onto the base to play the game. In what other scenarios do you see AR interfering with sensitive proceedings? Driving maybe? Maybe not — depends on the application.

In previous entries I have defined AR and the technological context in which it has evolved, but a further understanding will arise when one is exposed to the myriad use cases for it. Below I offer examples in a number of different categories, some of which already exist or are in development, while others are speculative in nature. What other use cases can you come up with? Be sure to let me know in the comments.

Read More →

I posted this comment on this Wired article today:

It’s clear that people still don’t get the potential of augmented reality. The fact that the media keeps comparing it to Oculus indicates that they don’t get it either. The use cases for AR and VR are entirely divergent. Oculus will be all about immersive movies and gaming while AR is about the overlay of images and information on the real world. What Magic Leap promises to do that Glass cannot is provide 3D imagery that interacts with one’s surroundings and obey the physics of those surroundings. Note how the elephant GIF depicts a technological sensory awareness of the hands as a surface on which the elephant can stand. That’s REALLY hard to do and is the holy grail of AR (along with finding a form factor for spectacles that people will embrace). Once you nail this, AR becomes a hands-free medium for executing guided tasks, presenting information about objects, people and places in the field of view, gaming and… yes, advertising. Read More →

In the minds of many, augmented reality began with Google Glass. But that is far from the truth. AR has been evolving since the 1950’s. This evolution has come in the form of incremental advances in thought and technology. In this entry, I recount many select events that I find to be important to this evolution. Like the evolution of all technologies, advances were slow at first but then began to build on each other more rapidly. This, in turn leads to more parties getting involved and more resources being thrown at solving the problems. Today, the advancement curve is just beginning its rapid ascent and is on the cusp of major acceleration as big tech companies start significantly investing in AR. This is surely the dawning of a new age. This survey is by no means a complete accounting. What events have I omitted that you find to be important? Read More →

In my previous two posts I explored the definition of augmented reality then discussed its place in the context of related technologies. In this post I will be covering important technological concepts in computing that provide an even broader context for AR. These are technologies that must be in place for the true potential of AR to come to fruition. I will not be covering the specific hardware and software that goes into rendering AR here, but rather exploring the infrastructure that will co-evolve with AR in order to deliver extraordinary transformation to society. These technologies all exist today at various levels of maturity, but have yet to be woven together into a cohesive and seamless fabric. This accounting is by no means exhaustive, feel free to leave comments about others that belong here. Read More →

In my previous post, I explored the many definitions of augmented reality and what it means to persons with different perspectives. In this post I have set out to couch augmented reality in the context of other related concepts in order to further define the space where it exists and better understand the distinction between AR and these related terms. Read More →

I think the most appropriate way to kick off the Augmera blog would be to define augmented reality. Not so long ago augmented reality was a term relegated to the geekier corners of technology academia. But if you were to chart its public awareness, you would see a steep rise over the past 18 months that continues to build thanks to Google Glass and the many other companies that are stepping up to the challenge of commercializing it. Many people have an idea of what AR is, but few people have a vision for what it can be. Rather than attempt to define the term myself, I have set out to examine definitions offered by others: Read More →

This blog consists of research performed by the author over years of time. All attempts have been made to hyperlink to the source material of other parties when their ideas and/or words are recapitulated herein. All images used to support and demonstrate the author’s material contain links back to the sources from where the images were taken. Any failure to include references, accurate attribution or updated links is unintentional and should not be construed as an attempt to pass this intellectual property off as the author’s own ideas. Should any lapses in attribution be identified in this material, please inform the author at and the lapse will be remedied as soon as possible.